McCain Foods Limited has announced that it has acquired a significant minority share of New Brunswick-based data science company Fiddlehead Technology.
In a statement, the frozen potato brand said that with this investment, McCain and Shawn Carver, co-founder and chief executive officer of Fiddlehead, will become the only shareholders in the company.
Fiddlehead launched six years ago in Moncton, Canada with a focus on 'helping food and beverage manufacturers optimize their operations using advanced analytics.'
McCain became Fiddlehead’s founding customer when the two companies collaborated on predictive models for forecasting sales, the company said.
McCain and Fiddlehead have continued to collaborate, including working closely together to navigate through the complications caused by the COVID-19 pandemic, it added.
“The insight we have received working with Fiddlehead to date has been instrumental in helping McCain drive growth through data analytics,” said Jillian Moffatt, chief technology officer of McCain Foods.
“We’re proud to be investing in another New Brunswick-born company that will enable us to continue using data science and technology to ensure we remain at the forefront of Canadian business,” he added.
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