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McVitie's Announces 2016 Charity Fundraiser Jaffa Cakes Mud Madness

By Publications Checkout
McVitie's Announces 2016 Charity Fundraiser Jaffa Cakes Mud Madness

McVitie’s has announced the details of next year’s Jaffa Cakes Mud Madness, billed as “Northern Ireland’s messiest off-road challenge” and involving four events held across two days at Foymore Lodge in Portadown in April 2016.

It also revealed that 2015’s event raised £46,000 (approximately €63,000) for charity Marie Curie, which provides support and care for people facing terminal illness.

McVitie’s Jaffa Cakes has raised £120,000 (€166,000) for the charity over the last four years, with the twice-yearly Mud Madness event becoming one of the most popular and talked about adventure experiences in Northern Ireland.

Children aged six to 11 years old will be able to enter the McVitie’s Jaffa Cakes Mini Mud Madness on Saturday, April 16th at 5pm, followed by an event for 12-16 year olds at 5.45pm. Participants over the age of 16 will take part in two events on Sunday 17th April at 11am and 2pm.

All four challenges have been guaranteed to include lots of “muck and mayhem” for participants, and involve walking, running, falling, wading and diving through obstacles with varying degrees of mud-soaked fun.


Tim McAuley from McVitie’s commented, “Marie Curie provides a crucial service to families here, and we’re delighted to be able to help raise vital funds so they can continue to help those facing a terminal illness.

“McVitie’s Jaffa Cake Mud Madness is always a great adventure for all ages, and we’re really looking forward to April when the four challenges in total across two messy, mud-splattered days will allow every age and ability to have great fun.”

Anne Hannon from Marie Curie added, “Fundraising is a constant challenge for organisations like Marie Curie, but thanks to the McVitie’s Jaffa Cakes Mud Madness, this is one of the most fun and unique ways to make a difference.

“We’re delighted to be working with McVitie’s Jaffa Cakes Mud Madness and Mini Mud Madness again next year and would like to thank them for all their support.”


© 2015 - Checkout Magazine by Jenny Whelan.

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