International snack giant, Mondelēz International, has announced plans to reduce the calorie content across a range of its products in the UK and Ireland.
The group, which makes Cadbury’s chocolate and Oreos, said that it will be focusing on offering more portion control options of products that are typically bought by British and Irish parents.
Assuming sales remained static year-on-year, Mondelēz said that the new calorie limit will see billions of calories removed from the market.
The move would see products such as Cadbury Mini Fingers and Cadbury Animals will be under 100 calories from as early as next month.
Other mainstream products, like Cadbury bars, Fudge, Curly Wurly, and Chomp, will be brought under the 100 calorie mark by the end of 2020.
The company is aiming to implement the change to Oreo Mini snack packs and Freddo Face Cakes during 2021.
The company said that the move underscores its commitment to playing its part in tackling childhood obesity.
Louise Stigant, UK managing director at Mondelēz International, said that the group is focusing on “the areas where we can make the greatest impact”.
“Our brands have been around for hundreds of years and play a special role in people’s lives as treats to be enjoyed in moderation,” she explained.
“We want to support parents when they choose to give their children a treat and introducing this calorie cap will make it simpler for them to find a treat under 100 calories that children will enjoy.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.