Poultry brand Moy Park has launched a competition that offers consumers the chance to win a trip to São Paulo, Brazil, for the 2014 FIFA World Cup.
The prize includes flights, accommodation and two tickets to the semi-final on 9th July. The Moy Park brand is to be advertised on pitch perimeter boards during matches as part of its parent company Marfrig’s sponsorship deal of the World Cup.
Paul McGurk, brand marketing manager for Moy Park, said, “The FIFA World Cup is among the world’s most widely viewed sporting events and we’re delighted to be able to offer shoppers the chance to get in on the action with this incredible on-pack promotion.”
The competition runs in Ireland and the UK until 23rd May on Moy Park products.