Premier Foods See Sales Jump On Strong Christmas Demand

By Reuters
Premier Foods See Sales Jump On Strong Christmas Demand

Britain’s Premier Foods (BPF) reported a 14.4% jump in third-quarter sales on Tuesday, citing strong festive demand for products.

Mr Kipling’s ‘Best Ever’ signature mince pies and Bisto Best meat-free gravy were among the popular seasonal products.

The report comes after the company raised its profit forecast in November.

Cost Of Living

BPF has benefited from consumers choosing to entertain at home rather than going to restaurants amid a cost-of-living squeeze.

While customers are choosing more economical options, the company – which makes products from plain flour to cooking sauces and quick meals  – is seeing the benefit.


In November, BPF said it had seen some input costs start to soften and that it would lower promotional prices across its major brands.

"The lower promotional price points we introduced in the third quarter have positively impacted performance while also helping consumer budgets go further," said chief executive Alex Whitehouse.

BPF has said it is on track to deliver its profit expectations for the full year as laid out in November.

The trading profit is expected to be 10% ahead of the previous financial year.

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