Mr Tayto has been dispatched to Dublin Airport today (29 May) to welcome arrivals with a bag of Tayto crisps, to ‘share the true taste of home with tourists and Irish people alike’.
Tayto noted that, with a long history of emigration, the emotional hello and goodbye with a loved one at the airport is a feeling that Irish people know well.
Mr Tayto knows how to truly welcome us home, as a packet of crisps can be more powerful than it seems, the company added.
The promotion marks the launch of Ireland’s most-loved snack and crisp brand’s ‘The True Taste of Home’ TV campaign, which is set to air later today.
Number-One Crisp Brand
Tayto, Ireland’s number-one crisp and snack brand, retained the number-two position in the Checkout Top 100 Brands in 2022.
As the market leader, Tayto consistently captures the nation’s hearts and tops the polls as the most-missed brand by Irish expats each year.
In fact, Tayto was named the most-missed food by Irish emigrants in 2022, according to the tenth annual Brand Preferences Amongst the Diaspora study, undertaken by Behaviour & Attitudes on behalf of Checkout magazine.
According to the data, almost half (48%) of the surveyed Irish grocery shoppers who have spent time living abroad said that they missed the iconic crisp brand ‘a lot’, while a further 30% said that they ‘missed it somewhat’.
When asked to choose the one brand that they missed the most when they lived away from home, Tayto came out on top – with almost three in ten (29%) choosing the crisp brand.