Müller Corner has returned as a sponsor of RTÉ’s Dancing with the Stars for 2022.
The brand announced that it is supporting the popular TV dance-off show with a significant promotional campaign, to ‘help drive consumer demand [...] for Müller Corner Irish favourites’.
Special promotional packs hit the shelves at the end of January, including a text-and-win competition for a pair of tickets to a live show and an overnight hotel stay.
The multipack features a new Müller Corner recipe, which contains more protein and has a thicker and creamier texture than other versions. It includes strawberry, vanilla chocolate balls, and milk chocolate digestives.
Sean Cleary, head of Müller Ireland, said, “It’s such a great, feel-good show, and exactly what the country needs right now.”
“The audience matches brilliantly with our Müller Corner customer, and is perfectly aligned with our brand purpose: to inspire happy, healthy lifestyles,” Cleary added.
The show, which runs until March, features Jennifer Zamparelli, Nicky Byrne, Nina Carberry, Gráinne Seoige and Aengus Mac Grianna.