Nestlé Waters UK is introducing new emoji bottles to its ‘Nestlé Pure Life’ portfolio, to encourage children to drink more water.
The new range is available in four emojicon designs, across the brand’s 33cl bottles.
With just 22% of UK children’s daily fluid intake coming from water and 65% of children aged five to 16 not drinking enough water, Nestlé Waters said it is keen to encourage children to stay hydrated, by providing them with a fun ‘Water Buddy’.
“The perfect ‘Water Buddy’, we hope that our fun and creative Nestlé Pure Life range will encourage children aged 6+ to drink more water,” said Silika Shellie, head of category and shopper development at Nestlé Waters.
“With four different emojicons to choose from, children can select their favourite hydrating ‘Water Buddy’.
“Bottled water is the fastest growing segment within the £7.3bn soft drinks category and we’re confident that our new fun range of bottled water will help retailers to drive sales in-store and appeal to new shoppers.”
The company has also developed an ‘exciting’ range of POS for retailers and wholesalers to help drive sales in store.
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