Nestlé UK and Ireland has teamed up with Now TV, the online streaming service, for an on-pack promotion featuring on some of its confectionery products, according to a statement.
The promotion will see KitKat, Aero, Yorkie, Toffee Crisp and Rowntree's Fruit Pastilles offer consumers the chance to win a one month Now TV entertainment pass worth €15.
It revealed that thousands of passes will be up for grabs every hour for 12 weeks and will be available to purchase in stores from 27 May.
The prize will allow winners to watch TV shows across eleven entertainment channels for a whole month.
"More and more people watch box sets on demand, and this promotion gives them the chance to watch their favourite shows on us for a whole month," said Maria McKenna, marketing manager, Nestlé Ireland Confectionery.
“This fantastic offer proved a smash hit last year and we are sure it will be hugely popular again this year,” she said.
According to the statement, consumers need to go online to enter and input a code found on the inside of a promotional wrapper.
They will find out instantly if they are a winner.
© 2019 Checkout – your source for the latest Irish retail news. Article by Helen Galgey. Click sign-up to subscribe to Checkout.