Nestlé SA said on Tuesday it would cut its stake in L'Oreal to about 20% by selling shares worth €8.9 billion ($10 billion) back to the French cosmetics brand, moving to reduce the weight of the beauty giant on its books for the first time in seven years.
The Nescafe maker's holding in the beauty giant has been subject of intense scrutiny over the years, and the Swiss company has maintained its interest was both financial and strategic, even when activist investor Third Point urged disposal in mid 2017. Since then, L'Oreal shares have more than doubled.
Seeking to reduce the weight of its L'Oreal holding while maintaining a level above 20%, allowing it to consolidate the investment on accounts, Nestle approached L'Oreal two months ago, kicking off a flurry of negotiations that involved chairmen of both companies, according to a source with knowledge of negotiations.
Following the deal, Nestlé said it would own 20.1% of L'Oreal, down from 23.3% previously.
L'Oreal, meanwhile, would buy back shares representing 4% of its capital and cancel them at the latest on 29 August.
L'Oreal, which is paying €400 per share, said the deal will have an accretive effect on the company's earnings per share of more than 4% in a full year.
The beauty company is paying with cash and debt.
As a result of the transaction, which is expected to close in the coming days, the Bettencourt Meyers family, will see their stake rise to 34.7% from 33.3%, but will not be required to launch a takeover offer, as normally required for passing ownership thresholds above one-third of the capital.
L'Oréal stock ended Tuesday up 3.96% at €424.8 while Nestle gained 0.1% to 121.9 Swiss francs.
The packaged foods maker also said its board had decided to buy back 20 billion Swiss francs ($21.6 billion) worth of its shares between 2022 and 2024, adding that it would adjust this program should it make sizable acquisitions.
Nestlé said it would terminate its current share repurchase plan by the end of the year, having bought back shares for 12.7 billion Swiss francs or almost two-thirds of the program volume.
L'Oreal around four years ago underscored its readiness to buy Nestle's 23% stake if the Swiss shareholder was to sell it.
Nestle in October 2019 closed the sale of its skin health business for 10.2 billion Swiss francs, as the group moved to ditch underperforming businesses.
In 2014, Nestle reduced its holding from 31%.
Centerview acted as lead adviser to L'Oreal for the transaction announced Tuesday.
News by Reuters edited by Donna Ahern, Checkout. For more A Brands stories click here. Click subscribe to sign up for the Checkout print edition.