Indigenous Irish company ViraPro have launched a hand cleanser for children to the retail trade. The new range, titled ViraPro KIDS, is non-toxic and alcohol-free
With the return to school on all parents’ minds, this product launch comes at the perfect time. During lockdown parents have been able to ensure that their children wash their hands at home without the use of sanitiser. However, with a return to school on the horizon, sanitiser will again become as much of a school day essential as pencils and copy books.
“My children’s hands were raw red during the coronavirus pandemic from using alcohol hand gels,” says Mrs Crowley of Co Dublin and mother to Caoimhe 13, Eimear 11, and Darragh 7.
“I think Virapro Kids is a great idea for children! I would use it for my children as it is alcohol free and dermatologically tested and the fruity scents will also appeal to my children. It is great that they come in different sizes that can be put in the children's backpacks for school and after school activities.”
Virapro KIDS comes in three sizes, 50ml - great for in the backpack, 100ml - ideal for in the car and 500ml - perfect for in the house or classroom. There is no more offensive alcohol smell, as they come in four fruity scents - Strawberry, Apple, Banana and Bubble Gum. “We know at ViraPro that Mrs Crowley’s story is a common one,” says ViraPro director Tony McMullan.
“At the onset of the pandemic, children were having to use alcohol sanitisers which can break down a child’s skin, leaving it cracked and bleeding. ViraPro KIDS will avoid that and ensure that kids hands are sanitised in a safe manner with no more tears because of sore hands.”
A family Success Story
ViraPro is a brand created and owned by Portfolio Group, an Irish family business, which was founded by Richard McMullan in 1991. The first person he employed was his own Dad, after he persuaded him to come out of retirement and join the business!
The company has grown from humble beginnings and now has a presence in the UK, as well as the island of Ireland, with their main office located in Dublin 5. Richard has since handed the reins to his son Tony but stays involved as the most experienced sales consultant on the expanding team.
The hard work that the company has engaged in since 1991, along with the panel of suppliers that they have built up over the lifetime of the business, really paid off this year as the Portfolio Group were not only able to create ViraPro to answer Ireland’s healthcare needs, they were one of the first companies to be able to deliver much needed sanitiser and PPE to the HSE and NHS Northern Ireland.
In order to guarantee supply, ViraPro chartered cargo planes at their own expense to bring healthcare products to Ireland to help in the fight against Covid-19. “It was a proud day in the history of our company when we were able to help keep our Irish frontline healthcare heroes safe by using the resources and contacts that we have cultivated in the last three decades,” says Richard McMullan, founder of Portfolio Group.
Tony McMullan says that, as their strong trading relationship with suppliers continues, ViraPro are “not only able to guarantee consistent quality supply but are constantly expanding the range of preventative sanitising solutions and healthcare equipment on offer, both to business and retail customers. We know that the future risk of virus infection is going to be a constant worry in people's minds. We will continue to expand our range to offer the trade and the general public more user friendly and inventive solutions.”
ViraPro Kids will be in stores in August. 50ml, RRP €1.99, 100ml RRP €2.95, 500ml €6.95. If you wish to be a stockist, contact the team on (01) 839 4918 or email [email protected].
View the full range at ViraPro.ie
© 2020 Checkout – your source for the latest Irish retail news. Commercial Content. Click sign-up to subscribe to Checkout.