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Nivea Unveils New Protect & Care Anti-Perspirant

Beiersdorf-owned Nivea has unveiled the latest addition to its line-up with Protect & Care Anti-Perspirant, which it says combines ‘ultimate protection with the ingredients and scent of iconic Nivea Creme.’

The new deodorant offers 48-hour protection, and has been developed to be strong on sweat but soft on skin.

It also contains some of the same ingredients as the popular Nivea Crème, which the brand says allows for ‘comfortably dry, yet smooth skin feeling, meaning you no longer need to compromise on protection.’

Head of Global Product Development for Nivea Deodorants, Dr Jens Schulz, commented, “The formula not only offers reliable protection but also cares for the delicate skin of the armpits.

“Anti-perspirants usually focus solely on protection. We were able to develop a formula that brings together the best aspects of both protection and care, so there is no compromise on either.”

Nivea Protect & Care Anti-Perspirant is available as a spray, roll-on and stick, with an RRP ranging from €2.39 to €4.29.

© 2016 - Checkout Magazine by Jenny Whelan.

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