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Odlums Launches Big Book Of Baking To Raise Funds For Jack And Jill Children’s Foundation

By Donna Ahern
Odlums Launches Big Book Of Baking To Raise Funds For Jack And Jill Children’s Foundation

Odlums has recently launched its Big Book of Baking, a collection of over 100 recipes compiled to raise vital funds for the Jack and Jill Children’s Foundation.

Each recipe contains its own photo, step-by-step instructions, and a host of tips and tricks to ‘make your time in the kitchen even more enjoyable’.

Launching the book, Michelle Tormey, marketing director, Valeo Foods, said, “It is with great pride that we launch the Odlums Big Book of Baking, which has been a labour of love from the team at Odlums over the past 12 months, and we’re thrilled that it coincides with Jack and Jill’s 25th anniversary.

“The essence of Odlums is about sharing the joy of baking, and I am confident that the Big Book of Baking will not only delight bakers for generations to come, it will also make a real difference to the lives of the children and families under the care of the Jack and Jill Children’s Foundation.”

Vital Home Nursing Care 


Retailing at €25, every cent of the Odlums Big Book of Baking price tag will go directly to the Jack and Jill Children’s Foundation, to provide and fund vital home-nursing care across the country.

Each purchase translates into nearly 1.5 hours of specialist home nursing for over 400 children and families under Jack and Jill’s care today, the charity explained.

Welcoming the book, Carmel Doyle, CEO of Jack and Jill, commented, “There’s a real sense of community around this book, and what an honour it is to be supported by two iconic brands, especially in this very special 25th anniversary year.

“By buying this book, people are supporting local Jack and Jill families, as well as investing in future baked delights to impress their family and friends. We hope it sells out like hotcakes!”

The book will be available online and in store nationwide in Dunnes Stores, as well as on

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.

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