O’Donnells, has announced it has brought a new range of premium crinkle cut crisps to market.
'Borne of a centuries old farming legacy, in the heart of Tipperary’s Golden Vale, O’Donnells Furrows deliver crisp perfection in taste and flavour, unlike any other,' the crisp-maker said.
The deep grooves of the furrows ploughed on the family farm were the inspiration for this new product, it explained.
The extra deep ridges capture even more of the unbeatable taste and flavour that O’Donnells fans know and love.
More Flavour Punch
After perfecting the classic pairings of Mature Cheese & Red Onion and Irish Cider Vinegar and Sea Salt, Ed and Kate O’Donnell said they 'sought to pack even more flavour punch into each and every bite'.
“When looking to create a brand new crisp we went back to our roots, taking it all the way back to our family farm in Tipperary where the magic begins," the siblings said.
"The ploughed furrows on the family farm provided the perfect inspiration for our new crinkle cut crisps, O’Donnells Furrows. Each groove in the crisp captures the maximum amount of O’Donnells flavour,” they added.
O’Donnells Furrows is available in two flavours, Mature Cheese & Red Onion and Irish Cider Vinegar and Sea Salt.
Available in 50g single serve and 125g share bags, they are the perfect snack to savour by yourself or to enjoy with friends.
O’Donnells crisps are gluten free and use no artificial colours or MSG/GM ingredients.
O’Donnells said it is working to reduce the environmental impact of packaging waste and we are making significant reductions on the amount of film used across all of our range, including our new O’Donnells Furrows.