Omega Pharma Launches Zantac Into Grocery Market
Published on Sep 4 2014 12:05 PM in A-Brands
Omega Pharma is launching the popular heartburn and acid indigestion reliever, Zantac, into grocery for the first time this month.
The move coincides with a relaunch of the brand, which is the Number One H2 Antagonist in Ireland and has a 30-year heritage providing long-lasting relief from heartburn and acid indigestion. The relaunch will include a robust ATL campaign including TV advertising, Video On Demand and a digital presence along with PR support.
With 44% of the population suffering from Heartburn and Acid Indigestion (H&I) in Ireland, affecting both men and women, H&I is one of the largest OTC categories in grocery.
Fiona Keenan, Omega Pharma said: “This significant investment in Zantac reflects our commitment to supporting the brand, which has a 30-year heritage in providing long-lasting relief from heartburn and acid indigestion in Ireland. We know heartburn and acid indigestion affects a huge amount for people in Ireland and Zantac is ideally positioned to provide long-lasting relief through the day or night.”
Zantac 75mg is an effective treatment for the relief of heartburn and indigestion. Each tablet contains 75mg ranitidine, an H2 antagonist, which works by preventing the body from producing too much stomach acid, providing relief from heartburn and indigestion. Zantac is fast-acting and has the power to relieve heartburn and indigestion for up to 12 hours, thereby providing all day or all night relief.
Zantac 75 is available in 6s at an RRP €3.99. For all enquiries please contact [email protected] or please call 01-8790600.