L'Oréal Paris, has signed world-renowned signer Céline Dion as it's latest brand spokeswoman.
"L’Oréal Paris has a longstanding history of supporting women in their journey to fulfill themselves according to their own rules and desire," said Pierre-Emmanuel Angeloglou - L’Oréal Paris Global Brand President.
"Signing Céline Dion as the newest member of the L’Oréal Paris family builds on our mission of aligning with spokeswomen who are strong, self-empowered, assertive, diverse and inclusive."
With Céline Dion’s long-standing Las Vegas residency coming to an end this June, 'it is only the beginning of a new chapter for the celebrated star', the luxe and consumer beauty brand said in a statement.
“I’m at a stage in my life where I’m excited to use my voice to empower others to feel beautiful, confident, and to learn to embrace themselves,” said Celine Dion.
The 51-year-old's Excellence Hair Colour television spot, which was recently shot in Paris will premiere worldwide later this year.
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.