To mark World Suicide Prevention Day, Friday 10 September, and as part of an ongoing commitment to Pieta, PepsiCo Ireland, has announced it is donating €25,000 to the Irish suicide prevention charity.
The donation is on the back of its 25 million Steps for Pieta PepsiCo Challenge, which was undertaken by employees who tracked their steps this summer.
Their target of 25 million was exceeded, with 30 million steps recorded through walking, swimming, running, or any outdoor activity.
PepsiCo Ireland said that the donation will go towards supporting those in crisis at Pieta which runs in 20 locations throughout Ireland.
There has been a massive increase in demand for Pieta’s services since the beginning of the pandemic.
The number of people aged under eighteen seeking help rose by 42% in 2021 alone.
In January, PepsiCo Ireland donated €35,000 to Pieta to coincide with Blue Monday, widely described as the most depressing day of the year.
PepsiCo highlighted that it has now raised €60,000 in total so far for Pieta in 2021 which operates in 20 locations and five outreach services across Ireland.
Adam Smart, General Manager, PepsiCo Ireland said, “While the initiative was fun and competitive, tackling mental wellbeing and suicide prevention is one of the most serious challenges of our time.
"Supporting Pieta’s mission and values, along with wider initiatives such as World Suicide Prevention Day, means so much to PepsiCo. We will continue to do all we can to prioritise mental wellbeing and local community engagement.”
For more information on Pieta or to donate, click here.