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PepsiCo Marks 50 Years In Ireland With ‘50for50’ Campaign

By Sarah O'Sullivan
PepsiCo Marks 50 Years In Ireland With ‘50for50’ Campaign

PepsiCo is celebrating 50 years in Ireland with is ‘50for50’ campaign, which will see employees support their local community with 50 good deeds during the year.

The drinks and snacks company first established its Irish headquarters in Little Island Cork in 1974.

Ever since, it has remained dedicated to making a positive difference in the community.

Throughout the year, employees at PepsiCo’s Little Island site will engage in community and fundraising events.

They will volunteer their time to support charitable causes and sustainability initiatives.


The goal of the ‘50for50’ initiative is to spread positivity, build closer connections and support the needs of the community.

Crann Centre

One organisation PepsiCo is supporting is the Crann Centre, which hosted the launch for the campaign with a tree planting ceremony.

The organisation provides life-changing solutions for individuals and families living with neuro-physical disabilities.

Since opening in 2018, the centre has helped over 500 clients and families through its Model of Care.

The ceremony coincided with Ireland’s National Tree Week.


At the event, the site director of PepsiCo Little Island Brian Colgan said,  “We are excited to extend our support to organisations who make an impact in the community, starting with the Crann Centre.

“We are deeply inspired by their work and profound difference they make in the lives of people and families living with neuro-physical disabilities.

He concluded, “We are delighted to launch our ‘50for50 campaign with this tree planting ceremony, and we look forward to building this partnership in the year ahead.”

‘Positive Change’

Founder and board chair of the Crann Centre Kate Jarvey said they were honoured to be chosen as charity partners, and noted the poignancy of the tree planting ceremony.

Jarvey said, “Planting a tree with PepsiCo, to mark our collaboration, is highly symbolic as when we chose our Crann name and the tree logo we wanted to signify the tree of life, growth, strength and resilience.”


She added that the support enables the organisation to support children, adults, and families living with neuro-physical disabilities.

On the 50for50 initiative, Colgan said, “In marking 50 years in Little Island, we [PepsiCo] wanted to do something impactful which would reaffirm our dedication to supporting the communities that have been integral to our success.

“Through the ‘50for50’ campaign, we aspire to carry out meaningful acts to inspire positive change.”

Read More: Cork-Based Coffee-Roaster Velo Obtains B Corp Status

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