Gatorade has unveiled its 2019 international campaign 'Make Them Sweat,’ which features five-time Ballon d'Or winner and four-time UEFA Champions League winner, Leo Messi, and Manchester City centre forward, Gabriel Jesus.
The graphically-embellished campaign drives the #MakeThemSweat message on the pitch and beyond.
Fueled by Gatorade, the world's all-star footballers make their opponents sweat with their trademark footwork and accuracy up and down the pitch.
Patches on an opponent's jersey and the portraits of legends whose records stand in jeopardy are also seen sweating.
Make Them Sweat
“This campaign brings a light-hearted tone to a common motivator of the world's best athletes: make your opponents sweat,” said Emiliano Di Vincenzo, General Manager, Gatorade International.
“Gatorade is proud to fuel and power the world's best athletes – from the pitch to the court to the track. Gatorade is backed by sports science research to help athletes improve and maintain their performance.
“We know no matter the sport or playing field, the best athletes are the ones putting in the work and performing at their best, while their competition chases and sweats to keep up.”
“Working on this new commercial with Gatorade was fun. I like the concept behind the ad because my opponents always provide motivation to be the best that you can be,” said Messi.
“Gatorade is part of our daily work and helps me to perform better.”
“When I prepare for any match, my goal is always the same: give myself an edge over the competition. Gatorade helps me to refuel and replenish, during even the toughest matches,” said Jesus.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.