P&G is partnering with boxer and Olympic gold medallist, Katie Taylor, and her mum, Bridget Taylor, ahead of the Rio 2016 Olympic Games, as part of its 'Thank You, Mum' campaign.
World Champion, Katie Taylor, who took home gold at the London 2012 Olympic Games – the first year of the games that awarded women’s boxing – has teamed up with P&G to celebrate mums in Ireland, as she hopes to compete on the world’s stage later this year.
Katie Taylor commented, "I am so proud to be working with P&G again ahead of the Rio 2016 Olympic Games. Not only has my mum been a huge influence and support but she has been a driving force and inspiration in helping me realise my dreams.
"It means so much to me that P&G’s 'Thank You, Mum' campaign recognises her and all Irish mums in everything they do for us."
Alongside the partnership, P&G has announced its key findings in the Face of Modern Motherhood study, which spoke to Irish mums to find out what challenged face mothers today, and what it takes to raise a champion – athlete or not.
The study found that 78% of Irish mums feel they are doing a great job raising their children, especially when it comes to bring the primary caregiver and making decisions about how their child is raised.
The study also shows that a mother’s role doesn’t end when their own children become parents, with over half of those surveyed saying that their own mother was their top resource when it comes to information and advice, coming ahead of even their own partner at 46%.
When it comes to household responsibilities, while over a third reported being the primary income earner, 80% also said they take responsibility for maintaining the home and caring for children, while 65% are in charge of household finances.
As part of what P&G calls its "dedication to bringing the best to mums around the world each and every day", the 'Thank You, Mum' campaign will come to life through a variety of media channels and retailers throughout Ireland, featuring P&G Olympic Games themed athlete packaging, end caps and displays.
© 2016 - Checkout Magazine by Jenny Whelan.