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Premier Foods Unveils 'Magical' Mr Kipling Unicorn Slices

Premier Foods has unveiled its new Mr Kipling Unicorn Slices sponge cake.

The new slices come in a vanilla flavour mallow filling, topped with a layer of purple icing and yellow decoration in the style of the unicorn horn.

The product was introduced this week at the UK retailer Asda, at an exclusive launch price of £1 for six slices.

The slices will be available at a recommended retail price of £1.75 at Tesco and Sainsbury’s from mid-March, followed by Morrisons and the Co-op later in the year, according to Premier Foods.

“The trend for mythical unicorns shows absolutely no signs of abating, from slippers to tea pots; we simply can’t get enough of these magical creatures,” Premier Foods said. “Mr Kipling has made our fairy tale cake dreams come true.”

© 2018 - Checkout Magazine by Kevin Duggan

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