Premier League and Coca-Cola Great Britain and Ireland have announced a new three-and-a-half-year partnership, starting in January 2019.
'It is the first sponsorship Coca-Cola GB and Ireland will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options,' the drinks giant said in a statement.
“We have a long and rich history supporting football at all levels, from the grassroots to the world stage," Jon Woods, general manager of Coca-Cola Great Britain and Ireland said.
"The Premier League is one of the most diverse leagues in the world and unites people with a shared passion for football and we’re looking forward to working together to help bring fans to closer to the action."
Richard Masters, managing director of the Premier League, said: “Coca-Cola is a huge global brand that has an excellent track record of sponsorship in football, from multiple World Cups to several years partnering with the English Football League.
Coca-Cola said that it will look to 'enhance the fan experience through physical and digital activations including a Premier League trophy tour'.
"We know from their previous campaigns in sport they are excellent at communicating to fans across the globe and they have some exciting ideas – including a nationwide Trophy Tour – that will see the League benefit from their huge reach in the UK and across the world,” added Masters.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.