The new premium ‘Chicken with Attitude’ (CWA) range from Vista Foods is launching onto the Irish market this September.
The 'top quality' hand cut chicken fillet products in bespoke coatings, will be packaged in quality designed 500g family size bags.
"No stranger to premium added value chicken products, Vista Foods has been satisfying the needs of Foodservice customers in Ireland and UK since 2002. The company has a reputation for consistent top quality. The new Retail range will be no exception," the chicken brand said.
The New Range
The first three products to make up the new Chicken with Attitude range have been adapted from existing best sellers. Crispy Golden Tenders, Sizzler Hot & Spicy Tenders and bite sized Popcorn Chicken.
They are all fully cooked and crisp up beautifully in an Oven or Air Fryer in 12-15 mins.
The CWA Range will be satisfying a need in the market for premium, convenient, tasty chicken in a family Size bag ( 500g).
Unique Selling Point
The brand name ‘Chicken with Attitude’ encapsulates the brand values.
The product looks very different from competitors offerings.
The quirky name, bold graphics and eye-catching duck egg blue colour will mean the range will definitely stand out in a Freezer or on shelf and invite picking up.
The quality of the chicken with delicious bespoke coatings developed in conjunction with Kerry Ingredients is what 'will ensure repeat purchases'.
That, and the fact that these products are all ‘Outrageously Tasty’ like it says on the bag. The Recommended RRP is €4.99. Packed 10 x 500g per case.
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