Quorn has officially registered its entire vegan range with the Vegan Society, it announced today (27 April).
The vegan trademark gives the meat alternatives producer 'extra credibility and assurance' to consumers avoiding animal ingredients.
Alex Glen, head of brand marketing at Quorn, said: “We are really pleased to have registered our Quorn Vegan products with The Vegan Society.
“We have been working very hard over a number of years to develop vegan products that delivered the fantastic taste and texture that Quorn is known for, to vegan consumers, and the Vegan Trademark is the cherry on top." He added.
It outlined that some of the products have been available throughout the UK since October 2016 and are selling well.
According to Glen, “The products that we have launched so far are performing well, and we are continuing to develop new vegan products that we can launch into market, so watch this space!
It outlined that Quorn’s decision to increase its presence in the vegan food market coincides with last year’s figures that showed vegan food sales went up by 1,500%.
George Gill, Chief Executive at The Vegan Society said: “We are delighted to welcome Quorn to join over 800 other companies that register their products with us.
“Providing vegan options makes clear commercial sense for businesses, which can open up their market to a fast growing number of vegans worldwide.” Gill added.
© 2017 - Checkout Magazine by Donna Ahern