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Snack Brand Celebrates 65 Years With National Tayto Day

Published on Jun 14 2019 10:50 AM in A-Brands tagged: Tayto / Kerrygold / Behaviour & Attitudes / Copperface Jacks

Snack Brand Celebrates 65 Years With National Tayto Day

Tayto Ireland’s No.1 crisp and snacks brand today (14 June) celebrates 65 years in the market with National Tayto Day.

The iconic crisp brand will mark the occasion today with a number of events throughout the capital.

The has created a map of Dublin which pinpoint some well-known locations in the history of its brand ambassador Mr. Tayto.

Each of the locations will have a plaque installed between 12-2pm today.

The celebrations of National Tayto Day will end with a party in Copper Face Jacks, which will close its doors and host a party for Mr. Tayto between 7pm – 10pm.

Tickets which cost €10, can be purchased to the event here.

Crisp-missed

In November last year Tayto Crisps reclaimed the number one spot from Kerrygold butter and has been named the ‘most missed’ food by Irish emigrants, according to the sixth annual Diaspora Decides study, undertaken by Behaviour & Attitudes on behalf of Checkout magazine.

The popular crisp brand held the top position for four years running until Kerrygold came out on top in 2017.

According to the data, 32% of the returned Irish emigrants surveyed said that they missed the iconic crisp brand ‘a lot’ while overseas, 18% ‘miss it a little’.

A Brief History

The original Tayto crisp factory was founded in 1954.

Tayto was established by Joe ‘Spud’ Murphy at a time when most crisps were imported from the UK and were unflavoured bar the small blue bag of salt included in each bag to enhance the flavour.

Credited with inventing the first ever Cheese & Onion flavoured crisps, the brand name Tayto has now become synonymous with crisps across Ireland.

© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition. 

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