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Strong Roots Expands In UK After Striking Deal With Tesco

By Donna Ahern
Strong Roots Expands In UK After Striking Deal With Tesco

Irish food company Strong Roots, is expanding its healthy frozen vegetable range across 500 Tesco stores in the UK, with revenues forecasted to hit €20 million.

The healthy frozen food specialist which products include kale and quinoa burgers, roasted beetroot wedges and sweet potato fries, also recently started supplying to nearly half of Morrisons’ 491 supermarkets in Britain.

The latest listings come shortly after its product range began to be stocked by Ocado, the world’s largest dedicated online retailer. Amazon Fresh, which introduced fresh food deliveries in the UK in 2016, has also become a stockist, as have Waitrose and Whole Foods, reports The Irish Times.

Speaking to The Irish Times, Sam Dennigan, founder said he expected revenues to more than double this year to €20 million, with up to €7 million of that deriving from the UK.

“The plant­based and vegan food category is growing at an unprecedented rate in the UK and as our products become more widely available there, I would expect our market share to continue to grow,” he said.


Fastest­-Growing Frozen Food

Reportedly, 20% of all veggie burgers sold in Irish supermarkets are from Strong Roots.

“We’re the fastest­ growing in the frozen category in Ireland, and Irish consumers have completely fallen in love with the brand,” Dennigan said.

Strong Roots was founded by Dubliner Sam Dennigan in 2015.

Other products in its plant­based range include ripened avocado halves, pumpkin­ and­ spinach burgers and mixed­ roots vegetable fries.

© 2018 - Checkout Magazine by Donna Ahern

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