Surf has announced its plans to bring The Surf Laundry Club to Electric Picnic, offering festival-goers the perfect place to scrub up, and make sure they spend the weekend looking and smelling fresh.
The Surf Laundry Club will be a specially-constructed area in the Jimi Hendrix campsite with interactive washing machines, a seating area, and one or two yet-to-be revealed surprises.
Anyone who washes their clothes at Surf’s laundrette will be given a jumpsuit while they wait, so they can jump around to Surf DJs on the dance floor.
Kathryn Dodd of the Shopper Marketing Homecare Category, Surf Brand, commented, “Surf is very excited to bring The Surf Laundry Club to Electric Picnic.”
“This is the first time a full service laundrette has been available to attendees at Electric Picnic, and Surf is delighted to be able to offer a home comfort at a festival that often ends up leaving music fans in need of freshening up.”
The Surf Laundry Club promises to be a hive of activity at Electric Picnic this year and will ensure music fans and social animals stand out from the crowd thanks to their fantastic fragrance.
Photo: Irish band Heathers pictured ahead of The Surf Laundry Club launch
© 2015 - Checkout Magazine by Jenny Whelan.