Tayto has recently partnered with Tesco to launch a new summer in-store and OOH campaign.
The retailer will run in-store activity where shoppers can visit their local Tesco photograph themselves with Mr Tayto in his ‘full summer gear water-skiing’ to be in with a chance to win a week on a Private Island.
Entrants can post their photographs on Tesco Ireland Facebook page or Tesco Twitter page and include the #TaytoSummerSnacks.
There is also a promotion on key lines within the Tayto range in Tesco stores nationwide until 22 August.
Tayto also have 'Share the summer with Tayto' outdoor support key cities including a special Golden Square on Cuffe Street in Dublin City Centre.
© 2017 - Checkout Magazine by Donna Ahern