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Tesco Expands Vegan Range To Meet Consumer Demand

Published on Jan 24 2019 8:50 AM in A-Brands tagged: Trending Posts / Tesco / Dee's Wholefoods / Moodley Manor / Beyond Burger / Veggie Earth

Tesco Expands Vegan Range To Meet Consumer Demand

Tesco Ireland has confirmed that, in response to increasing consumer demand for vegetarian and vegan convenience-based products, it has launched a number of new products to the market this January.

"In response to growing customer demand we’ve expanded our range to include more variety in vegan, vegetarian and flexitarian foods from an array of different suppliers," said Joe Manning, commercial director, Tesco Ireland.

"From Cork based Dee’s Wholefoods, Dublin based Moodley Manor, Eden from Co Offaly, suppliers of all shapes and sizes are getting behind this growing trend."

Expanded Range 

The retailer said that it is expanding its Wicked Kitchen plant-based food range which was created by Tesco’s head of plant-based innovation, a renowned advocate for plant-based nutrition. Tesco Ireland has extended the range in Irish stores to include vegan desserts, salads, dips and additional ready meal solutions.

"Earlier this year we created Wicked Kitchen, a plant based vegan range of ready meals, developed exclusively for Tesco in partnership with Derek Sarno," Manning added.

"It’s something that Irish customers have really gotten behind, so this year we’re delighted to extend the range and now be able to offer our vegan customers greater choice in ready to go salads, dips, coleslaws and even delicious desserts.”

Other Additions 

Allied to this Tesco will also expand its range of Oumph! which is a 100% plant-based product made from soya beans and organic herb and spice mixes; an entirely plant-based and free from gluten and dairy food offering that can be used in a variety of shapes and sizes.

It will also add Moodley Manor products such as Badass Bacon, Boss Burgers and More-ish Mince and Chick-Hun to its vegan range.

Beyond Burger is a ready-to-cook "raw" patty that looks, cooks, and tastes like a fresh beef burger and will be sold in the frozen section of the store.

The retailer now also stocks Veggie Earth – a small producer, based in Smithfield, Dublin will now range Super Red and Super Green pestos and Super Olive Tapenade in 30 stores across the country.

Eden, from Co Offaly, have launched a range of veggie burgers including Spinach & Feta Cheese, Curried Cauliflower and Garden Vegetable patties which are now available in 40 stores around the country.

Finally, Dee’s Wholefoods: developed by a Cork based nutritionist will also feature in 40 stores across the country.

All products available in store and on tesco.ie subject to local availability.

© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition. 

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