Tesco Launches Ready Meal Line With Beyond Meat
Tesco has partnered with global plant-based food producer Beyond Meat on a new line of ready meals for the retailer's Wicked Kitchen range.
The line will include meat-free chilli, burritos, biryani, and Korean bowls all made with Beyond Meat.
The UK retailer currently stocks a number of Beyond Meat products in stores, but this collaboration marks the first time Beyond Meat has created a product with another UK food manufacturer.
The collaboration is part of a pledge made by Tesco to increase the number of plant-based meat-free alternatives available in stores by 300% by 2025 to meet both customer demand and environmental concerns.
Director for plant-based innovation at Tesco, Derek Sarno, said, "Both Wicked Kitchen and Beyond Meat have worked hard to create excitement in the world of plant-based food in the UK and we are thrilled to be working with them on this new range.
"We hope that the launch of these new meals will encourage more people to give plant-based food a try. Early feedback from people who took part in food trials for the new range was that they did not believe the meals were vegan."
The items available in the Tesco and Beyond Meat range are priced at £2.75 each in the UK and are expected to hit shelves in Ireland as well.
Chuck Muth, chief growth officer of Beyond Meat, said, "As consumers are increasingly looking to include plant-based meals in their diet, Tesco's new ‘ready meals’ featuring Beyond Meat, offer a simple and delicious solution without having to sacrifice on flavour or convenience."
Tesco has collaborated with other meat-free producers in the past, including Dutch vegetarian/vegan manufacturer Vivera and Swedish vegan experts Oumph!
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