Irish gourmet brand the Jelly Bean Factory has announced that it is set to meet a major milestone this year, producing a record-breaking 2.5 billion jelly beans in its Dublin factory.
The Jelly Bean Factory has experienced major growth following its acquisition by the Cloetta confectionery group, seeing the brand expand its footprint in international markets.
The year 2023 will see the Jelly Bean Factory mark its 25th year in business and create a record-breaking number of jelly beans in response to increased demand for its product.
Speaking about the brand’s expansion, Berend-Jan van Egmond, senior market manager for Cloetta, said, “With the changing diets and lifestyles of consumers, confectioners have seen an increased demand for brands that are natural and free from ‘nasties’, such as gluten, lactose and gelatine.”
Van Egmond noted that another major post-Covid trend in food and confectionery is that consumers are increasingly looking for adventurous flavours and multi-sensory eating experiences.
“The Jelly Bean Factory ticks all the boxes, without compromising on flavour, when it comes to meeting this demand. The Jelly Bean Factory specialises in offering a gourmet flavour experience, and this has played a key role in the expansion of the brand into new markets,” he added.
“We have always taken the taste and naturalness of our jelly beans seriously. With 36 gourmet flavours in the range, jelly beans from the Jelly Bean Factory are crafted with natural flavours and plant-based colours, positioning them as a premium gourmet confectionery product that is all about the flavour.”
Established in 1998 by father and son Richard and Peter Cullen, the Jelly Bean Factory was acquired by the Cloetta confectionery group in 2014.
Following the success of the brand in recent years, the Cloetta group ‘placed a focus on refreshing the branding and introducing new flavours to its portfolio’.
These increased efforts have paid dividends in increasing the brand’s international presence, seeing the Jelly Bean Factory significantly strengthen its position in over 60 markets across the globe, the company noted.