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Valeo Foods Preparing To Export Odlums Following €1m Investment

Published on Jul 21 2015 8:08 AM in A-Brands tagged: Valeo Foods / Odlums

Valeo Foods Preparing To Export Odlums Following €1m Investment

Valeo Foods has announced an investment of over €1 million in upgrading its Odlums milling facility in Portarlington, Co. Laois. Money will also be invested in expanding and modernising the Odlums brand.

The investment will provide Valeo with greater flexibility to produce a broader range of products as it looks to increase its share of the popular Home Baking category, estimated to be worth approximately €124 million per year in Ireland.

With Valeo Foods set to begin exporting the Odlums brand internationally, the increase in production will facilitate anticipated growth and in turn leverage the supply chan capabilities of the company's European brands, Balconi in Italy and Rowse Honey in the UK.

In addition to a new production line and efficiency upgrades, a key part of the investment has seen the creation of an in-house R&D unit, aimed at supporting the continued growth of the Odlums range through new product development.

Commenting on the investment, Chief Commercial Officer, Oliver Sutherland, Valeo Foods, said, “We are now in the next phase of growth for the iconic Odlums brand and are excited about the export opportunity that exists. Through our continued focus on innovation and new product development, we look forward to growing the brand in Ireland and abroad.”

Odlums currently produces over 120 products at its 170 year old Portarlington milling facility, which employs 35 people locally.

© 2015 - Checkout Magazine by Niall Swan

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