Vaping brand blu has launched an extensive and fully integrated marketing campaign this week, which will aim to highlight vaping as an alternative for smokers.
The brand, also known as Myblu, is an international brand from John Player cigarette-maker Imperial Brands, which launched the product in Ireland this summer.
The new out of home marketing campaign will run until September and consists of adverts being placed at 320 key locations throughout Dublin city.
In addition, the brand will also be opening a pop-up shop on Dawson Street from Friday, August 2nd, to Thursday, August 15th, which will be open from 10am to 8pm.
Myblu’s Irish Head of Marketing, Carmel Balala, said that the pop-up is there for those interested in making the switch from smoking to vaping to try out the different flavours on offer.
“We wanted to create an environment in our pop-up shop where people could feel free to come and try out a great alternative to smoking,” she explained.
“We are running a superb series of events in the first two weeks in August and we will announce the details shortly.”
Myblu is already available in the UK, US and in Europe, where it is the market leader in countries such as France and Italy.
The device is a closed vaping system using refill ‘pods’ which are available in a wide range of flavours including Cherry Crush, Strawberry Mint, Green Apple, Menthol and Tobacco Creme.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.