US retailer Walmart has announced that it has partnered with The Procter & Gamble Company (P&G) and their Children’s Safe Drinking Water Program to launch a 2019 Global Event program that will raise awareness of the global water crisis.
According to the retailer, access to clean drinking water is a challenge every day for nearly 844 million people, and the burden for family household water needs disproportionally affects children around the world.
In response, Walmart is supporting the “1 purchase = 1 litre of clean water” campaign in countries where they have a presence.
For every P&G product consumers purchase in the participating countries during the campaign period, P&G will provide one litre of clean water to help children and their families through its Children’s Safe Drinking Water Program.
P&G and Walmart International have set a goal to raise 100 million litres of clean water during 2019.
The initiative kicked off in South Africa and Japan in February, and will launch in Argentina, China and India in March.
Mexico, Honduras, Guatemala, El Salvador, Nicaragua, Costa Rica, Chile, Canada and the United Kingdom will participate in the second half of 2019.
“Water scarcity is a significant challenge in many of the markets where we operate,” said JP Suarez, executive vice president and chief administration officer, Walmart International.
“As we continue to do our part to be good stewards of the environment and help people around the world live better, this global partnership with P&G will empower our customers and associates to make a greater impact in our communities.”
P&G introduced the Children’s Safe Drinking Water Program in 2004, working with NGOs around the world to bring clean drinking water and education on proper sanitation and hygiene.
It has donated more than 14 billion litres of clean water to people in more than 90 countries to date.
“We are excited to work with Walmart on a global scale to bring awareness to the clean water crisis and expand the P&G Children’s Safe Drinking Water Program that has been transforming lives for nearly 15 years,” said Mindy Sherwood, P&G-Walmart global vice president.
“Growing this partnership will enable us to positively touch and improve more lives and provide clean water that will help enable health, education and economic opportunities.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.