YAZOO Kids Teams Up With Tayto Park For Today FM Competition
YAZOO has has teamed up with Tayto Park to launch a competition which will air on Fergal D’Arcy’s Afternoon Show on Today FM from 6 to 10 September.
The main prize consists of an annual membership for a family of four to Tayto Park, plus a two-night hotel stay at The Pillo Hotel, Ashbourne, as well as a year’s supply of YAZOO Kids.
Four daily prizes are also up for grabs in the form of all access daily tickets including meal vouchers and a month’s supply of YAZOO Kids.
“It’s great to be partnering up with YAZOO Kids to welcome new families to Ireland’s most exhilarating family day out! We look forward to the lucky winners enjoying their experience at Tayto Park in the very near future,” Niamh Reynolds, marketing manager, Tayto Park said.
An Influencer Campaign will run alongside the Radio activity to further extend reach of YAZOO Kids amongst its core target audience.
Back to School
The competition coincides with the Back to School period, a key occasion for milk drinks.
YAZOO KiDS contains no added sugar and no artificial sweeteners.
Available in Strawberry, Banana and Chocolate 200ml bottles, YAZOO Kids fits perfectly in a lunchbox and lasts all day out of the fridge.
Claire Mc Nally, brand manager for GM Marketing, YAZOO’s distribution partner in Ireland, said, “Partnering with Tayto Park is the perfect opportunity to really drive the profile of the YAZOO Kids’ range in Ireland and introduce new families to the range."
New Distribution Partner
In other news, YAZOO has announced that GM Marketing is its new distribution partner in Ireland.
With a focus on core grocery categories and a continuously growing team, GM Marketing collaborate with partners to build impactful brand presence across Ireland and the UK.
With over 21 years of building brands, the Belfast based company have ambitious plans for YAZOO in the coming months.