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Diet Coke Launches New 'You Do You' Campaign

Diet Coke has launched a new brand campaign ‘You Do You’ featuring eight new limited-edition Diet Coke cans.

The Limited-Edition cans are one element of Diet Coke’s You Do You campaign which launches with two new TV ads, which will air from September, featuring scenarios which see people unashamedly embracing mainstream trends, with surprising and humorous results.

Cans are in store now for a limited time only.

The Diet Coke can will feature the below phrases: 'It’s Lit'; 'I’m in'; 'I’m out'; 'Yaasss'; 'Okay, but no'; 'Get it'; 'Okay, next' and also 'Can’t even.'

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.

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