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Used Packaging Is Top Of Our Sustainability Agenda, Writes Zoran Bogdanovic, CEO, Coca-Cola HBC

Bringing new life to used packaging is top of our sustainability agenda, writes Zoran Bogdanovic, CEO, Coca-Cola HBC.

The amount of waste littering our planet has rightly received a lot of attention recently. I understand the strength of feeling about it because I too get annoyed when I see rubbish strewn in parks, beaches and our oceans.

As a company in the business of bottling, selling and activating beverage brands in 28 markets, we at Coca-Cola HBC understand the problem and our role in addressing it. Last year’s World Environment Day theme was “beat plastic pollution”, one year on, I wanted to reflect on what we have done to date to tackle this and what we can do better in future.

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Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days