28% of wine drinkers are consuming less wine than this time last year, according to a survey carried out by wine brands Wolf Blass and Lindeman’s.
The Wine Intelligence Survey surveyed 1,038 Irish wine drinkers about their wine drinking habits and perceptions. It found that of 2.3 million wine drinkers in Ireland, 71% of Irish adults drink wine.
Irish adults drink approximately 17 litres of wine per person per year, compared to 21 litres in the UK and 45 litres in France.
The survey also found that the number of consumers who would stop buying a particular brand of wine almost doubles with each €1 increase in its price. 44% of people said they are spending more on wine that they did one year ago. 42% said that they spend the same and 14% spend less on wine.
© 2013 - Checkout Magazine by Stephen Wynne-Jones
