Alcohol consumption has fallen by 20% in Ireland in the last 12 years according to a report published today by The Organisation for Economic Co-Operation and Development (OECD). The Alcohol Beverage Federation of Ireland (ABFI), which represents drinks manufacturers and suppliers highlighted the decline since 2001.
Kathryn D’Arcy, Director, ABFI said, “Between 2007 and 2012, average per adult consumption declined by 12.1%, and by 20% since 2001. This 20% decline in consumption of alcohol over the past 12 years in this country is one of the most severe declines of any of the countries surveyed in the OECD report. ABFI wants to change the culture of excessive alcohol consumption in this country and believes that the responsible consumption of our products is compatible with a healthy lifestyle.”
D’Arcy explained that ABFI members have funded the single biggest initiative to change attitudes to alcohol misuse in this country – drinkaware.ie, which has seen over €20m invested in raising awareness on the dangers of binge-drinking, and independent research shows that underage alcohol consumption levels are reducing as a result. She said, “If we work together we can change the culture of excessive alcohol consumption in this country.”
© 2013 - Checkout Magazine by Genna Patterson