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Beer Remains Ireland's Most Popular Alcoholic Drink With 47% Market Share

With 47% market share beer remains Ireland's most popular alcoholic beverage, according to a statement issued by the Irish Brewers Association (IBA) today (15 February).

This follows the launch of the IBA's new document on cooling specifications for draught beer, to maintain the Irish industry wide standard for the perfect pint.

Speaking at the launch, Jonathan McDade, Head of the IBA said: “With 47% market share, beer remains Ireland’s most popular alcoholic beverage. This cooling specifications standard will further ensure that Irish consumer will continue to experience high quality draught beer in pubs, hotels and restaurants.

"With more and more new entries to the Irish market, the IBA is eager to maintain this high standard by updating the industry’s cooling specifications.”

The statement also outlined that the document was developed by the IBA member companies, in close collaboration with manufacturers of the cooling equipment and the installers of the draught beer cooling equipment.

Niall Butler, Quality Contracts Manager, Diageo Ireland said: “The document launched today, is a positive development in the beer dispense sector, particularly in the context of quality control.

"The ongoing technological developments make energy efficiency a cornerstone in how brewers deliver its product, which is evidence of the IBA’s commitment to playing their role in a greener economy”.

© 2017 - Checkout Magazine by Donna Ahern

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