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Beer Sales, Production And Exports Fall For A Second Consecutive Year, Report Shows

The continued closure of hospitality venues domestically and in key international markets resulted in another challenging year for Irish brewers in 2021, but there were some signs of early recovery in the second half of the year, according to a new report released today.

The annual Irish Beer Market Report from Drinks Ireland|Beer shows that the pandemic resulted in a 46% fall in production between 2020 and 2021, with sales down by 1.3% and per-capita consumption down by 2.3%.

Overall alcohol consumption continues to decline dramatically in Ireland.

Jonathan McDade, director of Drinks Ireland|Beer, said, “Following two of the most challenging years for the brewing sector and the ongoing issue of spiralling business costs, we are calling for an excise reduction in this year’s Budget.

“This would enable more investment and innovation within the sector. It would also benefit hard-pressed consumers, facing rising cost-of-living pressures.”

Exports 

The value of beer exports fell by 3% last year, but it was still significant, at €246 million.

The most popular destination for Irish beer was Great Britain, with the United States in second place.

According to the report, stout sales were heavily hit by the pandemic, as it is mostly consumed in the on-trade.

Prior to Covid, around 30% of beer consumed in Ireland was stout.

This fell to 25.3% in 2020, but rose by 6.9%, to 32.2%, last year. Lager – which was more popular during the pandemic, as it was consumed at home – saw sales fall last year, by just over 8.3%, with ale sales up by 1%.

Non-alcoholic beer is also becoming increasingly popular, with sales up from 1.1% in 2020 to 1.5% in 2021.

For context, non-alcoholic beer’s market share was 0.4% in 2017.

External Pressures

Producers are now focused on driving recovery in the sector, but they face a range of external pressures, like inflation, which has increased business costs.

To support recovery and manage these significant pressures, producers have called on the government to reduce alcohol excise in this year’s Budget, as Irish beer drinkers continue to pay the second-highest rate of excise on beer in the EU.

Peter Mosley, managing director of the Porterhouse Brewing Company and chair of Drinks Ireland|Beer, said, “Today’s report illustrates the significant impact the pandemic continued to have on Irish brewers last year, with production particularly hit.

“There were some signs of early recovery, as consumers returned to the on-trade in the second half of the year. Prior to Covid, just over 60% of beer sales were in Ireland’s pubs, restaurants and hotels. In 2020, an estimated 29% of beer sales were from the hospitality sector, but this rose to 46% in 2021.

“Irish brewers are now working to return to growth, driven by strong innovation in the sector from established and emerging players. We have seen some interesting trends in recent years, like the growth of non-alcoholic beer, which we expect to continue.”

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more drinks news, click here. Click sign up to subscribe to Checkout.

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