Vodka brand Belvedere has announced the launch of a global advertising campaign in celebration of its partnership with the 24th Bond adventure, Spectre, due for release later this year.
The campaign will feature Mexican actress Stephanie Sigman, who plays the role of Estrella in the opening scene of Spectre, and has been described by the brand as “a journey revealing the intricacies of the legendary martini cocktail”.
“Ordering a vodka martini takes knowledge and self-assurance, which has been demonstrated effortlessly by James Bond throughout the years,” Sigman commented.
“His cool attitude and stylish sophistication have gone hand in hand with his choice of vodka martini. Belvedere is a great match,” she added.
The television commercial, which has been directed by award-winning director Antoine Bardou-Jacquet, depicts a chain reaction creating the perfect Belvedere martini without human interaction. Lending further support to the campaign are still images taken by Rene & Radka, known for high-fashion and portrait photography.
President of Belvedere Vodka Charles Gibb said, “James Bond is recognized as the most admired and influential tastemaker in the world.
“We’re delighted that Belvedere is partnering with SPECTRE, our largest global partnership to date.”
Belvedere has also created the Belvedere SPECTRE 007 martini, which is says pays homage to the iconic vodka martini.
© 2015 - Checkout Magazine by Jenny Whelan.