Ryan McFarland, general manager for the Republic of Ireland and Northern Ireland with Molson Coors Brewing Company, talks to Maev Martin about building brilliant brands, sustainability targets for 2020, why life leave is so important, and why MUP won’t work

At the end of October, Molson Coors Brewing Company announced a ‘revitalisation plan’ that, among other significant changes, included a name change to underscore its growing interest in competing outside of beer.

The company replaced the word brewing in its name with beverage and then acquired a minority stake in LA Libations, an incubator that specialises in emerging non-alcoholic beverages.