Black Irish Secures Listing With Musgrave Retail Partners Ireland
Black Irish, the original Irish Whiskey made dark, has secured a listing with Musgrave Retail Partners Ireland.
Black Irish, the original Irish Whiskey made dark, has secured a listing with Musgrave Retail Partners Ireland, which will see the brand initially rolled out in 68 SuperValu and Centra stores across the country.
The liquid contains triple distilled blended Irish Whiskey matured in deep-charred American ex-bourbon casks.
The whiskey is then made dark with the blend of a strong stout and barrel-aged stout, which is also used in part to cut the cask strength whiskey to the bottling strength of 40%.
'A Nod To The World Of Stout'
Not only is the liquid new to the category, but the bottle and branding are too.
The company said that the bottle and label are a nod to the world of stout, 'which elevates these borrowed elements into something new.'
The bottle is inspired by vintage beer bottles and is produced in bespoke dark glass. It also features a unique to the category closure - a crown cap and flip-top closure.
Black Irish was developed by Dublin-based Darker Still Spirits Company, who said it 'wanted to put a unique twist on Ireland’s most famous exports, Black Stout and Irish Whiskey, with the intention of creating a whiskey subcategory.'
With a 40% ABV, Darker Still Spirits Company says it has been designed to appeal to both whiskey drinkers and non-whiskey drinkers.
Black Irish, which is priced at €35, is distributed in Ireland by Dalcassian Wines & Spirits.
Pat Rigney and John Dillon, co-founders of Dalcassian said, “Since we started distributing Black Irish across Ireland in May, we have seen great success and demand for the brand, due to the distinct flavour profile of the liquid and visually striking bottle which stands out on-shelf."