Bud Light and the Budweiser Brewing Group UK&I launched ‘The Golden Can: Find Me If You Can’ campaign last month.
For the campaign, which is open only to residents of Great Britain (excluding Northern Ireland) from August to October, one must find one of the 200 Golden Cans hidden in participating retailers.
Lucky shoppers will be in with the chance to win £250, or tickets to a Bud Light sponsored event such as; England football matches, National Football League UK games and more.
Every shopper who finds one of the beer brand’s Golden Cans will be given a unique code; when entered into www.budlightgoldencan.co.uk, the code reveals their epic prize.
The limited-edition cans have been redesigned to change the iconic Bud Light blue to an eye-catching gold, indicating to consumers that they’re a winner.
The move comes after a Bud Light survey showed that people are more likely to participate in competitions when it’s possible to win a prize instantly.
“Bud Light continues to take a refreshingly uncomplicated attitude to life, which is why we’ve launched The Golden Can: Find Me If You Can activation - a light-hearted, but high-value, competition where consumers simply have to find a Golden Can to win,” Aina Fuller, Marketing Manager at Bud Light UK, said.
“Whilst remaining a simple treasure hunt, the competition is driven by consumer-led insights and research, ensuring that we’re reaching our consumers in the most effective ways, and therefore helping our customers to do so as well.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.