Anheuser-Busch InBev’s (AB InBev) has announced that Budweiser has secured multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga.
Budweiser is already a long-time partner of the FIFA World Cup, and it also supports a number of other leagues and national teams.
These new partnerships will activate across five continents and in more than 20 countries.
Passionate About Football
The campaign will have activations that include; limited edition packaging showcasing the iconic league trophies, exclusive viewing parties, broadcast media assets and content partnerships.
“We are excited to kick-off these long-term partnerships with the Premier League and LaLiga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe,” said Pedro Earp, chief marketing officer at AB InBev.
“We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”
The interim chief executive of the Premier League, Richard Masters, welcomed the move, highlighting Budweiser’s track record of innovative football sponsorships.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.
