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Bulmers Launches Tie-In Events With Forbidden Fruit

C&C brand Bulmers' annual music festival, Forbidden Fruit, returns to IMMA, in Dublin this weekend, and the cider maker has announced a new tie-in event with this year's proceedings, Forbidden Fruit And The City.

Forbidden Fruit And The City will feature acts selected from last year's Hard Working Class Heroes music festival, who will perform acoustic sets in venues across the city, including HMV Grafton St, Fallon & Byrne and Heuston Station.

Forbidden Fruit And The City was organised in partnership with First Music Contact in partnership with Fáilte Ireland.

In addition, at this year's event, Bulmers is also unveiling the Bulmers Good Time lounge, a new area for festival goers to congregate, enjoy live DJ performances, and 'capture the moment' in a dedicated photo section.

The lineup for Bulmers Forbidden Fruit this year includes acts such as The Flaming Lips, 2 Many DJ's, Bell X1 and Public Enemy.

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Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
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