Bushmills Irish Whiskey has recently launched the #BlackBushStories collaboration series.
"The new series will showcase and celebrate those who have gone against the grain to follow their passion and become champions in their chosen field," the whiskey maker said in a statement.
A series of collaborator events will be held across venues throughout the country over the coming months.
Bushmills Irish Whiskey has also launched an all-Ireland social media competition, whereby budding photographers are asked to 'find an Irish story that moves them and upload their photographs to social media using the hashtag #BlackBushStories.
The photograph can be a city, a person, a landscape, a moment or anything else that 'captures their imagination'.
#BlackBushStories celebrates the stories and talents of independent, spirited and extraordinary Irish individuals who challenge traditional thinking in their fields and live outside the box.
To register for ‘Black Bush and Photography’ and for more information on the photography competition click here.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.