Campari Drives Into French Market As It Signs Rum Deal
The Campari Group has announced the signing of the deal to acquire French company Rhumantilles SAS.
The deal, which is worth €60 million, was originally announced in July.
It is believed that the deal will close during the fourth quarter of this year.
French Market Push
Rhumantilles SAS is the owner of 96.5% of the Martinique based Bellonnie & Bourdillon Successeurs, owner of French rums Trois Rivières and Maison La Mauny, premium brands with a strong presence in France.
Campari added that the brand also offers the potential for international growth, as well as Duquesne, a brand designed for the local market.
Through the acquisition, Campari said that it has added a ‘prestigious Agricole rum brands to its offering and enhance its exposure to rum, a premiumising category currently at the heart of the mixology trend and growing cocktail culture’.
Moreover, Campari Group said that it will add significant critical mass in France, poised to become one of the Group’s strategic markets.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.