Carlsberg Sees Worse To Come As Lockdown Hits Beer Sales

By Donna Ahern
Carlsberg Sees Worse To Come As Lockdown Hits Beer Sales

Brewer Carlsberg has warned that is still to come after a 7% decline in first quarter sales, as increased beer sales in supermarkets failed to balance the closure of bars and restaurants during the coronavirus lockdown.

The world's third biggest brewer after Anheuser Busch InBev and Heineken said it saw signs of recovery in its biggest market China, where smaller outlets had reopened, after volumes fell by a fifth in the first three months.

"We see some pockets of demand in bars and restaurants, but in general it's a relatively slow recovery in China," chief executive Cees t'Hart told Reuters.

Suspended Guidance

Carlsberg suspended guidance earlier this month, after sales at bars and restaurants especially in Western Europe were severely impacted as many countries were in lockdown.

Higher sales in supermarkets could not compensate for loss of revenue in bars in western Europe, where volumes fell 6% in the quarter, Carlsberg said.


"Social-distancing requirements will continue and will impact consumer behaviour. Consequently, volumes will decline further in the second quarter," t'Hart said.

Carlsberg said sales between January and March came in at DKK 12.9 billion, compared with DKK 12.8 billion expected by analysts in a poll compiled by Carlsberg.

The company has over the past year shifted its focus from cost-cutting to revenue growth, especially by selling more of its pricier brands.

Bars And Restaurants

But the closure of bars and restaurants has hurt that strategy, as consumers under lockdown tend to take no chances with speciality beer in the supermarket and instead stick to multipacks of less expensive mainstream brands, t'Hart said.

Carlsberg's price/mix, which indicates whether the company sold more or less of its expensive beer, was unchanged in the three months.


Carlsberg did not disclose a full set of earnings figures.

News by Reuters, edited by Donna Ahern Checkout. Click subscribe to sign up for the Checkout print edition.

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